Niftylift Wins HAE Supplier of the Year
Niftylift has been named Hire Industry Supplier of the Year for the second consecutive year at the 2025 Hire Awards of Excellence.
Monday 14 April 2025
Niftylift Named Hire Industry Supplier of the Year – Again!
We’re excited to announce that Niftylift has been awarded Hire Industry Supplier of the Year at the 2025 HAE Hire Awards of Excellence, which took place on Saturday, April 12 at the prestigious Grosvenor House in London.

Hosted by the Hire Association Europe (HAE), the event celebrates excellence across the equipment rental sector. We’re incredibly honored to receive this award—for the second consecutive year, and the seventh time overall.
Representing Niftylift at the event were Tom James, UK Sales Manager, and Simon Maher, Marketing Manager, joined by several of our valued customers. It was a fantastic evening and a great opportunity to connect with industry colleagues and partners.
What Our Team Had to Say
Reflecting on the recognition, Tom James said:
“This award really speaks to the strong partnerships we’ve built with our customers and the incredible work done by our entire team. We're thrilled to be recognized for our commitment to innovation, reliability, and support.”
Simon Maher, Marketing Manager, added:
“Winning this award for the second year running is a huge honor. It shows that what we’re doing—delivering cutting-edge products like the SP65SE and providing top-level customer service—is resonating across the industry.”
John Keely, Managing Director, also shared:
“Being named Supplier of the Year again is something we’re truly proud of. It reflects the culture we’ve built at Niftylift—one that always puts customers first. A big thank you to our entire team and everyone who supports us.”

A Commitment to Continued Excellence
This award reinforces Niftylift’s ongoing leadership in delivering innovative, energy-efficient MEWPs (mobile elevating work platforms) that meet the evolving needs of rental companies and end-users alike. From our hybrid and electric drive systems to our focus on operator safety and environmental responsibility, we’re proud to be raising the bar.
To everyone who played a role in making this happen—thank you. We're excited about what lies ahead and committed to continuing to deliver excellence in powered access.