Innovation is at the heart of many things Niftylift do and has a major impact on the four core pillars of the company's Corporate Responsibility.
Creative Passion
Employees excel in creative passion, find novel solutions to solve problems, encourage ideas and try and test different options.
R&D Investment
Niftylift's greatest investment is in Research and Development, for both products and employees. This allows for:
- The development of state of the art technology
- Bespoke design software
- Product testing
- Research of high-tech materials
- Employee training courses for skill development
Optimised Design Process
Behind Niftylift's innovations is a state of the art, optimised design process including.
- The Nifty Development Process supports innovation processes, limiting risks through product development best practices, specialist industry knowledge and prototyping techniques.
- 3D Modelling
- Motion Analysis
- Structural Finite Element Analysis
Building Relationships
Niftylift maximises innovation by drawing from a broad spectrum of resources, including:
- Interactive sources
- University graduate recruitment
- Collaborative development through industry specific contacts, eg. account managers and webinars
- Passive Sources
- Journals
- Industry magazines
- Websites
Knowledge Capture & Transfer
Niftylift use a specifically designed data base called the Product Lifecycle Management Tool which:
- Captures all part numbers
- Records in one place
- Access to the component library and the ERP system
- Allows for reuse of existing parts
Award-Winning Designs
The hard work of Niftylift employees has been acknowledged through industry-specific awards over the past few years, such as:
- Queen's Awards for Enterprise - Innovation
- 2019 - HR28 4x4 - Hybrid
- 2013 - HR17 4x4 - Hybrid
- IPAF International Awards for Powered Access - Product of the Year
- 2018 - HR21 4x4 - Hybrid
- Hire Association of Europe - Product of the Year
- 2013 - HR15 4x4 - Diesel
- Hire and Rental Industry Australia - Best New Product
- 2012 - SiOPS & TougCage
- 2010 - Niftylift Hybrid technology
- LLEAP - Support Product Category Platinum Award
- 2011 - SiOPS
- LLEAP - AWP Products Category Silver Award
- 2011 - HR21 4x4 - Hybrid