New HR15 4x4 Shortlisted for HAE Product of the Year

HR15 4x4 Shortlisted for HAE Product of the Year Award

Following the recent news that Niftylift has been nominated for the 'Supplier of the Year' award, I am very pleased to announce that the new Nifty HR15 4x4 has also been shortlisted for the 'Product of the Year' award, at the Hire Association Europe's (HAE) Hire Awards of Excellence.

To speak to a member of Niftylift's sales team about ordering the new HR15 4x4 or to arrange a demonstration, please contact Niftylift or email sales@niftylift.com.

The awards ceremony, which is to be on 27th April at the Savoy Hotel in London, is independently judged and recognises excellence throughout the Hire Industry, acknowledging the successes of its hirers and suppliers.

HR15 4x4 - Shortlisted for HAE Product of the Year

Launched in May 2012 and based on Niftylift's already popular pre-existing 15m boom, the new HR15 4x4 builds on the previous model's market leading performance but with some significant advantages:

Firstly, and perhaps most importantly, it is considerably lighter. At just 4,500kg the new HR15 4x4 is in fact 1,900kg lighter than its predecessor, a reduction of nearly 30% to a machine that was already lightest in its class. This reduction in overall weight gives the following benefits:

  • Lower floor and point loadings - reducing the floor loadings means that it can be used in more locations and on applications with sensitive surfaces.
  • Reduced transportation costs - smaller trucks or fewer trips (more machines per truck) lead to significant cost savings.

Secondly, its impressively-low weight allows the use of a smaller more efficient Tier 4 compliant Diesel engine for its power source and this gives the following benefits:

  • Reduced running costs - the smaller engine reduces fuel consumption by 40% - 50% compared to the previous model.
  • Can be used within emission controlled zones - such as London's Low Emission Zone (LEZ).
  • Reduced noise emissions - engine noise emissions are 25% lower than the previous model.

Thirdly, the more efficient power pack incorporates an Advanced Exhaust Purification system which includes a catalytic converter as standard. This greatly reduces exhaust emissions as follows:

  • Particulates reduced by 30%
  • Hydrocarbons reduced by 80%
  • Carbon Monoxide reduced by 90%

If all that wasn't enough, the new HR15 4x4 also includes Niftylift's patented and award winning SiOPS® operator protection system and its durable ToughCage too.

Simon Maher, Niftylift's Marketing Manager commented:

"We're [Niftylift] always striving to produce the very best products we can, to give our customers every possible advantage in the marketplace. I believe that the new HR15 4x4 represents the ultimate combination of performance, economy, and most importantly safety and we're very proud that it's been shortlisted for the Product of the Year award."

To speak to a member of Niftylift's sales team about ordering the new HR15 4x4 or to arrange a demonstration, please contact Niftylift or email sales@niftylift.com.

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